This opinion might not be very popular at first, but hear me out here…

We are often told that social media scrolling is the ultimate time suck and whilst this is a valid point, our daily quiet time with Facebook or Instagram ultimately doesn’t have to be “a waste of time.” 

Social media opens up a range of possibilities for advertising and reaching new customers or fans via an online platform of viable and visual information. But just as much as it is a way of reaching out to new people and engaging with followers of your brand it is also an opportunity to educate oneself; learn, gain new insights and ideas, and develop on trending or current topics. 

That’s right, only by ‘being on social media’ (and by that I don’t just mean having an account you post to once a week) but by actually scrolling, reading, and engaging with like-minded individuals, will you actually get the most out of what these platforms have to offer us. 

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